Latinos are confident. We trust ourselves, we trust our instincts, and we always find a way. The only thing we can't outsmart is the unexpected.

We took that idea and turned it into Progressive's first-ever Hispanic campaign. DON’T BE SURE. BE INSURED reminds us no matter how sure we feel behind the wheel, life has a funny way of surprising us. First came the deer. Then came the lamps, riding along with the iconic Vuela Vuela by Magneto.

Seeing it become one of Progressive's best-performing campaigns overall was the ultimate reminder that when culture leads, people listen.