Oh, the new-agers had it right—words are powerful.

They build worlds, shape beliefs, stir emotions. And in advertising, we use them to sell car insurance and chicken nuggets.

Just do it, they said. So I did. Then I revised it twelve times, ran it through legal, and resized it for pre-roll.

But hey—impossible is nothing, right? The best ideas usually don’t show up on a schedule. They sneak in while I’m messing around—half joke, half genius, all gut. That’s the sweet spot. That’s the fun part. That’s what keeps me doing this.

Think outside the bun? Please. I live there. Because safe ideas are for warmups. And just OK is not OK. This isn’t filler.

This is the quicker picker upper of culture.

This is strategy with a personality.

This is me, making you feel something—and maybe making you buy something, too.

Multicultural. Multilingual. Multidimensional. Señor copywriter. Available for hire!

Offer may expire soon. Reserve now.

You’re in good hands. And yes—I can hear you now.